The title - this is important otherwise the audience wont know what film is coming out;
A tag line - To 'spook' the audience, to create mystery which will make the audience want to see the film more to find out what the mystery.
Date - The date it comes out in cinema, to get people hyped up about seeing the film they will 'clear the diary' to make them available to see the film.
Actors - Who's starring in the film helps promote the film because if there's a really well known actor featured in the film, the audience is more likely to see it if it has a good actor in or their favourite actor(s) in.
Extra examples of posters:
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